Today's speaker was Keith Jennings, Director of Marketing for Jackson Healthcare.  Keith was mesmerizing as he demonstrated the power of story telling as the most effective way to communicate your ideas to others.  Most approaches to marketing focus on the "F" words -- facts, figures, features etc... and the object of most marketing campaigns is thus to change the minds of others through persuasive argument.  In reality, we all have an existing "mindset" and the choices we make -- which clubs to join, who to vote for, which products to buy -- conform to that way of thinking.  Keith taught us that through narrative and story telling we can invite others to accept our ideas in a way that conforms those ideas to their existing mindset.  As we are just now ramping up our efforts to add more sponsors to our annual fundraiser, the Dog Days 5k Run, these techniques could not be more timely.  Thanks, Keith!